Humanity is the ROI of AI™
I teach leaders who already give their business 50 to 60 hours a week to build their own AI systems. The hours you get back go to the people and the work only you can do.
You own your calendar. It still owns you.
You already give the business 50 to 60 hours a week. You're good at what you do, and you still end most Fridays behind. The work gets your best hours, and the people you love get what's left.
The reality is, you've already tried more hustle. The gap closes when a system carries the work that never needed you in the first place.
I hit every number and still ran at half my capacity.
I built a marketing agency inside a commercial HVAC rep firm that crossed $1M in revenue in its first year. On paper, it was working. If I'm being transparent, the bottleneck was me, and AI is what finally helped me see it.
Now I run Nerd Herd, host HVAC Leaders, and teach leaders to build AI that hands their time back. I'm a Minneapolis local and a self-proclaimed personality test junkie. Everything I teach, I tried on myself first.
Read my story
Three steps to get your hours back
Find your lane.
Take the free 20-minute exercise. Map what drains you and circle the work only you should be doing.
Build your AI coach.
Join the live AI Life Coach Bootcamp. In three sessions you build an AI coach in Claude that learns how you think and make decisions.
Spend the time on purpose.
Hand the drain to your system. Then put those hours back into your best work and the people waiting on you.
Ready to get your week back? Start here.
This is the exercise I used to see what was quietly eating my week. Grab last week's calendar and one pen, and give it twenty honest minutes.
Get Find Your Lane
Learn AI in a room built for people.
My bootcamps are small and live. You build right alongside me and walk out with something already working. Bring the questions you've been afraid to ask.
See the bootcamp
From Chaos to Conscious
Why AI should make you more human. Leaders walk out with a clear-eyed view of where their business actually stands and a framework they can put to work Monday morning.
Book me to speakHVAC Leaders
A podcast built for decision-makers in commercial HVAC. I talk with the owners and leaders running the industry about what is working, what is changing, and where AI fits.
15+ episodes. 85.7% of listeners are in the U.S., 71.4% are 45 or older, concentrated in ownership and leadership roles.
What waiting costs
Keep carrying it all, and next year looks a lot like this one: longer weeks and less of you at home.
Build the system once, and your best hours go back to the work you love and the people who keep waiting on you.
Frequently asked questions
What does Humanity is the ROI of AI mean?
It means the return I care about most from AI is human. I use AI to carry the work that never needed me, so my time and attention go back to the people and work that matter most.
Who is the AI Life Coach Bootcamp for?
Founders and leaders who own their calendar, already work 50 to 60 hours a week, and still feel behind. You want your time back more than you want the next shiny AI tool.
Do I need to be technical to join?
No. I coach the group at every level, and the October group included people brand new to Claude. You build alongside me, live, with real examples from my own setup.
How does the bootcamp run?
Three live sessions on Teams. We build your AI coach together, and the recordings stay on your bootcamp page after we finish so you can go back through them.
Is what I share with my AI coach private?
Before you share anything personal, I walk you through the Claude privacy setting that keeps your chats out of AI training, and I explain what it does and does not cover.
When is the next bootcamp?
The next AI Life Coach Bootcamp runs in January. Join the waitlist and you will hear the dates first.
Do you speak at events?
Yes. My keynote, From Chaos to Conscious, shows leaders why AI should make them more human and gives them a framework they can put to work Monday morning.
Your hours are waiting.
The next AI Life Coach Bootcamp runs in January. Get on the list and you'll hear the dates first. What would you do with your evenings back?
Join the January waitlist